Invoking self-related and social thoughts impacts online information sharing
Abstract Online sharing impacts which information is widely available and influential in society. Yet, systematically influencing sharing behavior remains difficult. Past research highlights two factors associated with sharing: the social and self-relevance of the to-be-shared content. Based on this...
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| Veröffentlicht in: | Social cognitive and affective neuroscience 2023-04, Vol.18 (1) |
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| creator | Scholz, Christin C. Baek, Elisa Falk, Emily B |
| description | Abstract
Online sharing impacts which information is widely available and influential in society. Yet, systematically influencing sharing behavior remains difficult. Past research highlights two factors associated with sharing: the social and self-relevance of the to-be-shared content. Based on this prior neuroimaging work and theory, we developed a manipulation in the form of short prompts that are attached to media content (here health news articles). These prompts encourage readers to think about how sharing the content may help them to fulfill motivations to present themselves positively (self-relevance) or connect positively to others (social relevance). Fifty-three young adults completed this pre-registered experiment while undergoing functional magnetic resonance imaging. Ninety-six health news articles were randomly assigned to three within-subject conditions that encouraged self-related or social thinking or a control. Invoking self-related or social thoughts about health-related news (vs control) (i) causally increased brain activity in a priori regions of interest chosen for their roles in processing social and self-relevance and (ii) causally impacted self-reported sharing intentions. This study provides evidence corroborating prior reverse inferences regarding the neural correlates of sharing. It further highlights the feasibility and utility of targeting neuropsychological processes to systematically facilitate online information spread. |
| doi_str_mv | 10.1093/scan/nsad013 |
| format | Article |
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Online sharing impacts which information is widely available and influential in society. Yet, systematically influencing sharing behavior remains difficult. Past research highlights two factors associated with sharing: the social and self-relevance of the to-be-shared content. Based on this prior neuroimaging work and theory, we developed a manipulation in the form of short prompts that are attached to media content (here health news articles). These prompts encourage readers to think about how sharing the content may help them to fulfill motivations to present themselves positively (self-relevance) or connect positively to others (social relevance). Fifty-three young adults completed this pre-registered experiment while undergoing functional magnetic resonance imaging. Ninety-six health news articles were randomly assigned to three within-subject conditions that encouraged self-related or social thinking or a control. Invoking self-related or social thoughts about health-related news (vs control) (i) causally increased brain activity in a priori regions of interest chosen for their roles in processing social and self-relevance and (ii) causally impacted self-reported sharing intentions. This study provides evidence corroborating prior reverse inferences regarding the neural correlates of sharing. It further highlights the feasibility and utility of targeting neuropsychological processes to systematically facilitate online information spread.</description><identifier>ISSN: 1749-5016</identifier><identifier>EISSN: 1749-5024</identifier><identifier>DOI: 10.1093/scan/nsad013</identifier><identifier>PMID: 36869716</identifier><language>eng</language><publisher>UK: Oxford University Press</publisher><subject>Brain ; Humans ; Information Dissemination - methods ; Intention ; Motivation ; Original Manuscript ; Self Report ; Young Adult</subject><ispartof>Social cognitive and affective neuroscience, 2023-04, Vol.18 (1)</ispartof><rights>The Author(s) 2023. Published by Oxford University Press. 2023</rights><rights>The Author(s) 2023. Published by Oxford University Press.</rights><lds50>peer_reviewed</lds50><oa>free_for_read</oa><woscitedreferencessubscribed>false</woscitedreferencessubscribed><citedby>FETCH-LOGICAL-c417t-59517c37c2cc6970d77a5d4c8156a45508d3a3658757ad4814b5dacb7c14986f3</citedby><cites>FETCH-LOGICAL-c417t-59517c37c2cc6970d77a5d4c8156a45508d3a3658757ad4814b5dacb7c14986f3</cites><orcidid>0000-0001-6567-7504 ; 0000-0001-6383-1846</orcidid></display><links><openurl>$$Topenurl_article</openurl><openurlfulltext>$$Topenurlfull_article</openurlfulltext><thumbnail>$$Tsyndetics_thumb_exl</thumbnail><linktopdf>$$Uhttps://www.ncbi.nlm.nih.gov/pmc/articles/PMC10088358/pdf/$$EPDF$$P50$$Gpubmedcentral$$Hfree_for_read</linktopdf><linktohtml>$$Uhttps://www.ncbi.nlm.nih.gov/pmc/articles/PMC10088358/$$EHTML$$P50$$Gpubmedcentral$$Hfree_for_read</linktohtml><link.rule.ids>230,314,727,780,784,864,885,1603,27922,27923,53789,53791</link.rule.ids><backlink>$$Uhttps://www.ncbi.nlm.nih.gov/pubmed/36869716$$D View this record in MEDLINE/PubMed$$Hfree_for_read</backlink></links><search><creatorcontrib>Scholz, Christin</creatorcontrib><creatorcontrib>C. Baek, Elisa</creatorcontrib><creatorcontrib>Falk, Emily B</creatorcontrib><title>Invoking self-related and social thoughts impacts online information sharing</title><title>Social cognitive and affective neuroscience</title><addtitle>Soc Cogn Affect Neurosci</addtitle><description>Abstract
Online sharing impacts which information is widely available and influential in society. Yet, systematically influencing sharing behavior remains difficult. Past research highlights two factors associated with sharing: the social and self-relevance of the to-be-shared content. Based on this prior neuroimaging work and theory, we developed a manipulation in the form of short prompts that are attached to media content (here health news articles). These prompts encourage readers to think about how sharing the content may help them to fulfill motivations to present themselves positively (self-relevance) or connect positively to others (social relevance). Fifty-three young adults completed this pre-registered experiment while undergoing functional magnetic resonance imaging. Ninety-six health news articles were randomly assigned to three within-subject conditions that encouraged self-related or social thinking or a control. Invoking self-related or social thoughts about health-related news (vs control) (i) causally increased brain activity in a priori regions of interest chosen for their roles in processing social and self-relevance and (ii) causally impacted self-reported sharing intentions. This study provides evidence corroborating prior reverse inferences regarding the neural correlates of sharing. It further highlights the feasibility and utility of targeting neuropsychological processes to systematically facilitate online information spread.</description><subject>Brain</subject><subject>Humans</subject><subject>Information Dissemination - methods</subject><subject>Intention</subject><subject>Motivation</subject><subject>Original Manuscript</subject><subject>Self Report</subject><subject>Young Adult</subject><issn>1749-5016</issn><issn>1749-5024</issn><fulltext>true</fulltext><rsrctype>article</rsrctype><creationdate>2023</creationdate><recordtype>article</recordtype><sourceid>TOX</sourceid><sourceid>EIF</sourceid><recordid>eNp9kU1LxDAQhoMo7vpx8yy96cFq0iRNehIRv2DBi57DbJJuo22yJu2C_97KrotePM3APDwzzIvQCcGXBFf0KmnwVz6BwYTuoCkRrMo5LtjutiflBB2k9IYxrxim-2hCS1lWgpRTNHvyq_Du_CJLtq3zaFvorcnAmywF7aDN-iYMi6ZPmeuWoMcafOu8zZyvQ-ygd8FnqYE4Oo7QXg1tssebeohe7-9ebh_z2fPD0-3NLNeMiD7nFSdCU6ELrcczsBECuGFaEl4C4xxLQ4GWXAouwDBJ2Jwb0HOhCatkWdNDdL32Lod5Z422vo_QqmV0HcRPFcCpvxPvGrUIK0UwlpJyORrON4YYPgabetW5pG3bgrdhSKoQkrKKlEUxohdrVMeQUrT1dg_B6jsB9Z2A2iQw4qe_b9vCPy8fgbM1EIbl_6ovl4ySGg</recordid><startdate>20230411</startdate><enddate>20230411</enddate><creator>Scholz, Christin</creator><creator>C. Baek, Elisa</creator><creator>Falk, Emily B</creator><general>Oxford University Press</general><scope>TOX</scope><scope>CGR</scope><scope>CUY</scope><scope>CVF</scope><scope>ECM</scope><scope>EIF</scope><scope>NPM</scope><scope>AAYXX</scope><scope>CITATION</scope><scope>7X8</scope><scope>5PM</scope><orcidid>https://orcid.org/0000-0001-6567-7504</orcidid><orcidid>https://orcid.org/0000-0001-6383-1846</orcidid></search><sort><creationdate>20230411</creationdate><title>Invoking self-related and social thoughts impacts online information sharing</title><author>Scholz, Christin ; C. Baek, Elisa ; Falk, Emily B</author></sort><facets><frbrtype>5</frbrtype><frbrgroupid>cdi_FETCH-LOGICAL-c417t-59517c37c2cc6970d77a5d4c8156a45508d3a3658757ad4814b5dacb7c14986f3</frbrgroupid><rsrctype>articles</rsrctype><prefilter>articles</prefilter><language>eng</language><creationdate>2023</creationdate><topic>Brain</topic><topic>Humans</topic><topic>Information Dissemination - methods</topic><topic>Intention</topic><topic>Motivation</topic><topic>Original Manuscript</topic><topic>Self Report</topic><topic>Young Adult</topic><toplevel>peer_reviewed</toplevel><toplevel>online_resources</toplevel><creatorcontrib>Scholz, Christin</creatorcontrib><creatorcontrib>C. Baek, Elisa</creatorcontrib><creatorcontrib>Falk, Emily B</creatorcontrib><collection>Oxford Journals Open Access Collection</collection><collection>Medline</collection><collection>MEDLINE</collection><collection>MEDLINE (Ovid)</collection><collection>MEDLINE</collection><collection>MEDLINE</collection><collection>PubMed</collection><collection>CrossRef</collection><collection>MEDLINE - Academic</collection><collection>PubMed Central (Full Participant titles)</collection><jtitle>Social cognitive and affective neuroscience</jtitle></facets><delivery><delcategory>Remote Search Resource</delcategory><fulltext>fulltext</fulltext></delivery><addata><au>Scholz, Christin</au><au>C. Baek, Elisa</au><au>Falk, Emily B</au><format>journal</format><genre>article</genre><ristype>JOUR</ristype><atitle>Invoking self-related and social thoughts impacts online information sharing</atitle><jtitle>Social cognitive and affective neuroscience</jtitle><addtitle>Soc Cogn Affect Neurosci</addtitle><date>2023-04-11</date><risdate>2023</risdate><volume>18</volume><issue>1</issue><issn>1749-5016</issn><eissn>1749-5024</eissn><abstract>Abstract
Online sharing impacts which information is widely available and influential in society. Yet, systematically influencing sharing behavior remains difficult. Past research highlights two factors associated with sharing: the social and self-relevance of the to-be-shared content. Based on this prior neuroimaging work and theory, we developed a manipulation in the form of short prompts that are attached to media content (here health news articles). These prompts encourage readers to think about how sharing the content may help them to fulfill motivations to present themselves positively (self-relevance) or connect positively to others (social relevance). Fifty-three young adults completed this pre-registered experiment while undergoing functional magnetic resonance imaging. Ninety-six health news articles were randomly assigned to three within-subject conditions that encouraged self-related or social thinking or a control. Invoking self-related or social thoughts about health-related news (vs control) (i) causally increased brain activity in a priori regions of interest chosen for their roles in processing social and self-relevance and (ii) causally impacted self-reported sharing intentions. This study provides evidence corroborating prior reverse inferences regarding the neural correlates of sharing. It further highlights the feasibility and utility of targeting neuropsychological processes to systematically facilitate online information spread.</abstract><cop>UK</cop><pub>Oxford University Press</pub><pmid>36869716</pmid><doi>10.1093/scan/nsad013</doi><orcidid>https://orcid.org/0000-0001-6567-7504</orcidid><orcidid>https://orcid.org/0000-0001-6383-1846</orcidid><oa>free_for_read</oa></addata></record> |
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| ispartof | Social cognitive and affective neuroscience, 2023-04, Vol.18 (1) |
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| source | MEDLINE; DOAJ Directory of Open Access Journals; Oxford Journals Open Access Collection; EZB-FREE-00999 freely available EZB journals; PubMed Central |
| subjects | Brain Humans Information Dissemination - methods Intention Motivation Original Manuscript Self Report Young Adult |
| title | Invoking self-related and social thoughts impacts online information sharing |
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