Integrated marketing communications: a strategic priority in health and medicine

Healthcare establishments portray themselves to their patient populations using many communicative mechanisms. Perhaps the first avenues that come to mind are the outward conveyances of the marketing communications mix, including advertising, personal selling, sales promotion, public relations, and...

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Veröffentlicht in:	BMC health services research 2020-09, Vol.20 (Suppl 1), p.825-825, Article 825
Hauptverfasser:	Elrod, James K, Fortenberry, Jr, John L
Format:	Artikel
Sprache:	eng
Schlagworte:	Advertising Audience profile Audiences Communication Customer relations Debate Health care industry Health services Healthcare Hospitals Humans Integrated marketing Integrated marketing communications Logos Marketing Marketing of Health Services - organization & administration Methods Patients Persuasive Communication Promotion Public relations Sales promotions Signs
Online-Zugang:	Volltext
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