Corporate Visual Identity: A Case in Hospitals

This paper aims to present a perspective to better understand corporate identity through examining the perceptions of Turkish patients and develop a corporate visual identity scale. While there is no study related to corporate identity research on hospitals in Turkey as a developing country, underst...

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Veröffentlicht in:	Health marketing quarterly 2007, Vol.24 (3-4), p.131-149
Hauptverfasser:	Alkibay, Sanem, Ozdogan, F. Bahar, Ermec, Aysegul
Format:	Artikel
Sprache:	eng
Schlagworte:	Adolescent Adult Aged Corporate identity corporate visual identity Data Collection Developing countries developing country Female Health administration Hospitals Hospitals, Public Hospitals, University Humans LDCs Male Marketing of Health Services Middle Aged Perceptions Public Opinion Review Literature as Topic Studies Turkey Young Adult
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