Image Gently(SM): a national education and communication campaign in radiology using the science of social marketing

Communication campaigns are an accepted method for altering societal attitudes, increasing knowledge, and achieving social and behavioral change particularly within public health and the social sciences. The Image Gently(SM) campaign is a national education and awareness campaign in radiology design...

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Veröffentlicht in:	Journal of the American College of Radiology 2008-12, Vol.5 (12), p.1200
Hauptverfasser:	Goske, Marilyn J, Applegate, Kimberly E, Boylan, Jennifer, Butler, Priscilla F, Callahan, Michael J, Coley, Brian D, Farley, Shawn, Frush, Donald P, Hernanz-Schulman, Marta, Jaramillo, Diego, Johnson, Neil D, Kaste, Sue C, Morrison, Gregory, Strauss, Keith J
Format:	Artikel
Sprache:	eng
Schlagworte:	Communication Health Promotion - methods Health Promotion - organization & administration Marketing of Health Services - methods Marketing of Health Services - organization & administration Mass Media Patient Education as Topic - methods Patient Education as Topic - organization & administration Radiation Protection - methods Radiology - methods Radiology - organization & administration United States
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