Shining A Light On Your CU's Purpose

How does our credit union stay relevant? How do we create distinction? How can we separate our CU from the competition? A simple suggestion and starting point: PURPOSE. As thought-leader Nikos Mourkogiannis noted, "Purpose is the engine of a company, and the source of its energy." Corporat...

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Veröffentlicht in:	Credit Union Journal 2011-01, Vol.15 (3), p.7
1. Verfasser:	Goldman, Neil
Format:	Artikel
Sprache:	eng
Schlagworte:	Corporate governance Credit unions Guidelines Leadership Organization theory Strategic management
Online-Zugang:	Volltext
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