Going Hollywood

Predictable as this scenario in the films that Hollywood churns out, it seems equally common in the world of advertising. The advertising agency that thinks and acts like an entertainment company, challenging the usual business process of advertising, will ultimately lead entertainment solutions for...

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Veröffentlicht in:	Brandweek 2010-09, Vol.51 (33), p.36
1. Verfasser:	Wiese, Mike
Format:	Artikel
Sprache:	eng
Schlagworte:	Advertising Advertising agencies Brands Creativity Entertainment
Online-Zugang:	Volltext
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