Maximum exposure 2010

In keeping with the academy's stepped-up digital and socia media presence - including its "We're All Fans" interactive marketing campaign in association with advertising agency TBWA\Chiat\Day and a new Grammy iPhone/iPod Touch application - fans were invited to vote for one of six Bon Jovi hits for tlie group to perform (the winner: "Livin' on a Prayer"). [...] Not Least. . . [...] if we were so inclined to trumpet our accomplishments, it might sound something like this: * Hourly, daily and weekly, Billboard magazine, the Billboard Bulletin and the Billboard. biz website reach a peerless audience of entertainment-industry decisionmakers - artists, managers, retail buyers, radio programmers, technology executives, advertising and branding experts, venture capitalists, music supervisors and, of course, record-company CEOs.