Repairing a Relationship: The Fall of Design Thinking and What We Can Learn from It

Design increasingly finds itself in the crosshairs and is held accountable for not delivering the miraculous solutions businesses desperately seek and design consultants promise. OPINION | A creative director shares his thoughts about what steps should be taken to repair design's relationship w...

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Veröffentlicht in:Design Management Review 2024-03, Vol.35 (1), p.94-95
1. Verfasser: Mittersinker, Gregor
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creator Mittersinker, Gregor
description Design increasingly finds itself in the crosshairs and is held accountable for not delivering the miraculous solutions businesses desperately seek and design consultants promise. OPINION | A creative director shares his thoughts about what steps should be taken to repair design's relationship with businesses that feel design hasn't delivered on its promises.
doi_str_mv 10.1111/drev.12391
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subjects Client relationships
Consultants
Creativity
Design thinking
title Repairing a Relationship: The Fall of Design Thinking and What We Can Learn from It
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