ANTECEDENTS OF MARKET ORIENTATION IN HIGHER EDUCATION: EMPIRICAL RESULTS FROM FOUR KEY INFORMANT PERSPECTIVES

This study examines the possible impact of selected antecedents (interdepartmental conflict, university administration emphasis, reward system) on individual components (customer orientation, competitor orientation, interfunctional coordination) of market orientation toward students within higher ed...

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Veröffentlicht in:	Global journal of management and marketing 2022-06, Vol.6 (1), p.43-65
Hauptverfasser:	Hammond, Kevin L, Webster, Robert L, Hammond, Nathan L
Format:	Artikel
Sprache:	eng
Schlagworte:	Business schools Competition Competitive advantage Education, Higher Gender Higher education Hypotheses Marketing Polls & surveys Students Surveys Variables
Online-Zugang:	Volltext
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