Claire's Teams With Olivia Rodrigo's Stylists for Y2K Style Content Series

Claire's Teams With Olivia Rodrigo's Stylists for Y2K Style Content Series

Claire's recently appointed chief marketing officer Kristin Patrick said that she joined the company because of its emotional resonance with global consumers. In polling Gen Z consumers, Claire's has realized that young shoppers would like the company to fulfill other needs as well. On Mon...

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Veröffentlicht in:WWD 2022-03, p.15-15
1. Verfasser: Sidell, Misty White
Format: Artikel
Sprache:eng
Schlagworte:
Alliances
Clothing industry
Generation Z
Rodrigo, Olivia
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Zusammenfassung:Claire's recently appointed chief marketing officer Kristin Patrick said that she joined the company because of its emotional resonance with global consumers. In polling Gen Z consumers, Claire's has realized that young shoppers would like the company to fulfill other needs as well. On Monday a five-episode content series premiers, with the aim to give styling tips to young shoppers.
ISSN:0149-5380