Breaking Down Silos: Unifying HCP and DTC Marketing for Improved Outcomes
While piloting a peerto-peer social program with key online HCP influencers across different social platforms, Leanne Miller, associate director, CX and commercial acceleration at Organon, realized that for certain disease states and brands, the messaging was reaching patients, or healthcare consume...
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| Veröffentlicht in: | Medical Marketing and Media 2023-05, Vol.58 (4), p.43-43 |
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| creator | Callahan, Tim |
| description | While piloting a peerto-peer social program with key online HCP influencers across different social platforms, Leanne Miller, associate director, CX and commercial acceleration at Organon, realized that for certain disease states and brands, the messaging was reaching patients, or healthcare consumers, as well. Better access to data is giving marketers a more robust understanding of their audiences' needs and enabling them to take more media strategy decisions in-house. [...]you need leadership alignment at the top level, or it's not going to work," said Amy Turnquist, principal, life sciences at North Highland. |
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| fulltext | fulltext |
| identifier | ISSN: 0025-7354 |
| ispartof | Medical Marketing and Media, 2023-05, Vol.58 (4), p.43-43 |
| issn | 0025-7354 |
| language | eng |
| recordid | cdi_proquest_reports_2808363740 |
| source | EBSCOhost Business Source Complete; EZB-FREE-00999 freely available EZB journals |
| subjects | Audiences Marketing Patients Social networks Womens health |
| title | Breaking Down Silos: Unifying HCP and DTC Marketing for Improved Outcomes |
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