Behind Kraft Singles' rap battle marketing and other pop culture plays; Brand manager Kelsey Rice discusses finding a 'brazen' voice

All of the combatants get in some hard shots-"You're lunch box food to me /Only bought if you shop frugally," Gouda slurs; Cheddar calls Singles "the hot dog of cheeses"-with each diss drawing gasps from other denizens of the fridge, before things come to a messy conclusion....

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Veröffentlicht in:	Advertising Age 2022-12, Vol.93 (18), p.7
1. Verfasser:	Springer, Jon
Format:	Artikel
Sprache:	eng
Schlagworte:	Advertising agencies Hip hop culture Marketing Popular culture Rap music
Online-Zugang:	Volltext
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