Linking perceived price fairness, customer satisfaction, trust, and loyalty: A structural equation modeling of Facebook‐based e‐commerce in Bangladesh

The data from the current research forms part of a broader study that analyzes the association between perceived price fairness, customer satisfaction, trust, and loyalty among social‐commerce users. This study examines their relationship in the context of Facebook‐based e‐commerce in Bangladesh. Ba...

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Veröffentlicht in:	Global business and organizational excellence 2022-03, Vol.41 (3), p.41-54
Hauptverfasser:	Hride, Fabliha Tasnim, Ferdousi, Farhana, Jasimuddin, Sajjad M.
Format:	Artikel
Sprache:	eng
Schlagworte:	Brand loyalty customer loyalty Customer satisfaction e‐commerce perceived price fairness Structural equation modeling s‐commerce
Online-Zugang:	Volltext
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