New-entry strategies for commoditized market based on information analysis

In this study, we focused on two foreign companies as successful examples of new entrants in the commoditized vacuum cleaner market, and clarified the factors that enabled them to gain a high market share in the market. We collected and analyzed intellectual property information and internet informa...

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Bibliographische Detailangaben

Veröffentlicht in:	The Journal of Information Science and Technology Association 2021/03/01, Vol.71(3), pp.129-135
Hauptverfasser:	TOMIYAMA, Akitoshi, HASEBE, Masahiko, OYAMA, Reiko, KAMEDA, Michiko, SUGIYAMA, Norimasa
Format:	Artikel
Sprache:	eng ; jpn
Schlagworte:	Commodity markets Intellectual property IP strategy market entry Market shares SWOT analysis Vacuum cleaners
Online-Zugang:	Volltext
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