APPLE DISRUPTS DIGITAL ADVERTISING--AGAIN; By limiting information on consumers who download apps, the SKAdNetwork will make it harder for marketers to optimize their ad spend

[...]instead of giving marketers the user IDs of those who downloaded its app, the identity of the device it was downloaded on, and what creative led to that conversion, Apple will now share only whether an ad resulted in a download, plus a few other technical details, but no personally identifiable...

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Veröffentlicht in:	Advertising Age 2020-07, Vol.91 (13), p.4
1. Verfasser:	Slefo, George P
Format:	Artikel
Sprache:	eng
Schlagworte:	Advertising Advertising agencies Advertising expenditures Online advertising Privacy
Online-Zugang:	Volltext
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