Revving up revenue management

By augmenting the basic principles of revenue management to include the increased flexibility of dynamic packaging, hotel managers can provide full travel packages for their customers while maximizing profits through real-time availability and yielding. While dynamic packaging has become a buzzword in the travel industry, many remain unaware of its full capabilities. Dynamic packaging allows hoteliers to manage revenue and maintain brand loyalty at the same time. Dynamic packaging options available to airlines, rental car companies, transport businesses and the cruise industry constitute a giant network enabling hotels to offer a variety of packages to their customers and manage revenues at the same time.