Using an MCIF to Price Products

Using an MCIF to Price Products

An MCIF can help you understand the relationship your customer has with your bank, so you can sell them product they need when they need them, at price that is best for the customer and the bank.

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Bibliographische Detailangaben
Veröffentlicht in:ABA bank marketing 2001-04, Vol.33 (3), p.52
Hauptverfasser: Coffey, John J, Palm, Gene
Format: Artikel
Sprache:eng
Schlagworte:
Asset liability management
Bank marketing
Banking industry
Certificates of deposit
Commercial banks
Customer relationship management
Economic aspects
Interest income
Marketing
Money market certificates
Pricing
Pricing policies
Profitability
Profits
Transfer of funds
Transfer pricing
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Beschreibung
Zusammenfassung:An MCIF can help you understand the relationship your customer has with your bank, so you can sell them product they need when they need them, at price that is best for the customer and the bank.
ISSN:1539-7890
2332-9971