Once Upon a Brand

Consistency You might be surprised to learn that even with all the pre-market prep that goes into attracting investors, addressing KOLs, and appealing to practitioners and patients, the product brand storyline is often inconsistent, and the language used to express key ideas is not nailed down. Whil...

Ausführliche Beschreibung

Bibliographische Detailangaben

Veröffentlicht in:	Pharmaceutical Executive 2019-09, Vol.39 (9), p.59-59
Hauptverfasser:	Finkel, Robert, Malone, Patricia
Format:	Artikel
Sprache:	eng
Schlagworte:	Advertising agencies Alda, Alan Authenticity Life sciences Personality Podcasts Startups
Online-Zugang:	Volltext
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