ITALIAN NIGHTCLUB INSPIRES SCENT

ITALIAN NIGHTCLUB INSPIRES SCENT

"It captures the club's emotion, its carefree, fun nightlife," [Bedin] said. "The club is one of the most exclusive in the world. We didn't want to embody it in a luxury fragrance that typified the 90 euros [or $116.60 at current exchange rates] entry fee and the 300 euros [...

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Veröffentlicht in:WWD 2005-03, Vol.189 (65), p.5
1. Verfasser: Epiro, Stephanie
Format: Artikel
Sprache:eng
Schlagworte:
Nightclubs
Perfumes
Perfumes industry
Product information
Product introduction
Smell
Toiletries industry
Women
Young adults
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Beschreibung
Zusammenfassung:"It captures the club's emotion, its carefree, fun nightlife," [Bedin] said. "The club is one of the most exclusive in the world. We didn't want to embody it in a luxury fragrance that typified the 90 euros [or $116.60 at current exchange rates] entry fee and the 300 euros [or $388.70] you would pay for dinner there," Bedin added. "Instead, we wanted to show what it was like to be on the dance floor."
ISSN:0149-5380