Botox battles heat up

Botox battles heat up

The company's subsequent "Better Than Botox?" print-advertising campaign drew fire from Allergan, which allegedly began to "strong-arm" publishers into pulling the ads. [Klein-Becker] filed suit against Allergan and its advertising firm last july alleging the use of such tac...

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Veröffentlicht in:Dermatology Times 2004-01, Vol.25 (1), p.1
1. Verfasser: Troy, Timothy N
Format: Artikel
Sprache:eng
Schlagworte:
Advertising campaigns
Aging
Botulinum toxin
Clinical trials
Consumers
Cosmetics
Dermatology
Skin
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description The company's subsequent "Better Than Botox?" print-advertising campaign drew fire from Allergan, which allegedly began to "strong-arm" publishers into pulling the ads. [Klein-Becker] filed suit against Allergan and its advertising firm last july alleging the use of such tactics.
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subjects Advertising campaigns
Aging
Botulinum toxin
Clinical trials
Consumers
Cosmetics
Dermatology
Skin
title Botox battles heat up
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