Sanitary chic

With little product differentiation between feminine-care products, manufacturers are increasingly reliant on advertising to boost sales. Product allegiance is formed during the teenage years and marketing has to appear "hip, current and responsive" to obtain loyalty from a very fickle age...

Ausführliche Beschreibung

Bibliographische Detailangaben

Veröffentlicht in:	Print 2001-09, Vol.55 (4), p.62-67
1. Verfasser:	Kaye, Joyce Rutter
Format:	Magazinearticle
Sprache:	eng
Schlagworte:	Advertising Commercials Females Health & beauty aids Hygiene Individualized Instruction Marketing Personal grooming Product differentiation Women
Online-Zugang:	Volltext
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