Using data warehousing for middle-market customers: American National Bank's experience

Since May 1996, American National Bank (ANB) has been installing new software that will integrate its existing systems and give relationship managers new tools with which to focus on ANB's strategy of retaining customers and mining new business opportunities. Through the use of a comprehensive...

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Veröffentlicht in:	Commercial Lending Review 1997-07, Vol.12 (3), p.6
Hauptverfasser:	W Troy Gardner, Dolan, John
Format:	Artikel
Sprache:	eng
Schlagworte:	Access to information Alliances Bank automation Bank marketing Brand identification Case studies Commercial credit Communication channels Customer services Data warehouses Financial services Knowledge Market segments National banks Relationship banking Software
Online-Zugang:	Volltext
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