McD scores amid downturn, but doubts persist about espresso, Dollar Menu plans

As independent and chain restaurants nationwide struggled in recent months amid dwindling traffic and waning consumer confidence, the apparent main beneficiary of a growing trading-down effect, McDonald's Corp, reported upbeat third-quarter results and its highest same-store sales gain this yea...

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Veröffentlicht in:Nation's Restaurant News 2008-11, Vol.42 (43), p.4
1. Verfasser: Walkup, Carolyn
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description As independent and chain restaurants nationwide struggled in recent months amid dwindling traffic and waning consumer confidence, the apparent main beneficiary of a growing trading-down effect, McDonald's Corp, reported upbeat third-quarter results and its highest same-store sales gain this year. In addition, nagging concerns still surround the uncertain future profitability of McDonald's signature Dollar Menu. Net income of $1.19 billion, or $1.05 a share, compared with $1.07 billion, or 89 cents a share, for last year's third quarter, beating Wall Street's forecast of 98 cents a share. Meanwhile, McDonald's management has been meeting with franchisees to discuss options to make the Dollar Menu more profitable. Dollar Menu discussions about standardized pricing have focused on "the lead sandwich," namely, the Double Cheeseburger.
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subjects American dollar
Business growth
Coffee
Company forecasts
Company sales and earnings
Costs
Fast food industry
Financial performance
Franchisees
Prices
Profitability
Recessions
Restaurant industry
Restaurants
title McD scores amid downturn, but doubts persist about espresso, Dollar Menu plans
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