Yum aims to feed sales with service, ad boosts

Yum! Brands Inc., with fourth-quarter earnings driven up 5% by strong sales at its Taco Bell chain and overseas KFC and Pizza Hut branches, is looking to reverse downward trends at domestic units of those two chains through menu innovation, speedier service and new advertising. Advertising at the tr...

Ausführliche Beschreibung

Gespeichert in:

Bibliographische Detailangaben
Veröffentlicht in:	Nation's Restaurant News 2003-02, Vol.37 (8), p.4
1. Verfasser:	Zuber, Amy
Format:	Artikel
Sprache:	eng
Schlagworte:	Advertising Advertising campaigns Company sales and earnings Customer services Executives Fast food Fast food industry Finance Financial performance Market positioning Market strategy Marketing Meals Net losses Pizza Restaurant industry Restaurants Sales
Online-Zugang:	Volltext
Tags:	Tag hinzufügen Keine Tags, Fügen Sie den ersten Tag hinzu!

Schreiben Sie den ersten Kommentar!