Man in the middle
When a shaky Conseco shifted paradigms 3 years ago, shedding its acquisitive ways and flipping its business model, Stewart Stockdale became the man in the middle. In the moment, executive vice president and chief marketing officer Stockdale became point man in Conseco's still unproven initiativ...
Gespeichert in:
| Veröffentlicht in: | National Underwriter 2001-11, Vol.105 (45), p.24 |
|---|---|
| 1. Verfasser: | |
| Format: | Artikel |
| Sprache: | eng |
| Schlagworte: | |
| Online-Zugang: | Volltext |
| Tags: |
Tag hinzufügen
Keine Tags, Fügen Sie den ersten Tag hinzu!
|
| container_end_page | |
|---|---|
| container_issue | 45 |
| container_start_page | 24 |
| container_title | National Underwriter |
| container_volume | 105 |
| creator | Slattery, Thomas J |
| description | When a shaky Conseco shifted paradigms 3 years ago, shedding its acquisitive ways and flipping its business model, Stewart Stockdale became the man in the middle. In the moment, executive vice president and chief marketing officer Stockdale became point man in Conseco's still unproven initiative to reinvent itself in the middle market, those 50 million underserved, underpenetrated households in the $20,000 to $75,000 range. For Stockdale, the Conseco experience is novel: building a brand from scratch - and in hurry. |
| format | Article |
| fullrecord | <record><control><sourceid>proquest</sourceid><recordid>TN_cdi_proquest_reports_228510526</recordid><sourceformat>XML</sourceformat><sourcesystem>PC</sourcesystem><sourcerecordid>88501880</sourcerecordid><originalsourceid>FETCH-proquest_reports_2285105263</originalsourceid><addsrcrecordid>eNpjYeA0tDQx0DU0NjHlYOAqLs4yAAFjU04GQd_EPIXMPIWSjFSF3MyUlJxUHgbWtMSc4lReKM3NoOjmGuLsoVtQlF9YmlpcEl-UWpBfVFIcb2RkYWpoYGpkZkyMGgDnqCUQ</addsrcrecordid><sourcetype>Aggregation Database</sourcetype><iscdi>true</iscdi><recordtype>article</recordtype><pqid>228510526</pqid></control><display><type>article</type><title>Man in the middle</title><source>Business Source Complete</source><creator>Slattery, Thomas J</creator><creatorcontrib>Slattery, Thomas J</creatorcontrib><description>When a shaky Conseco shifted paradigms 3 years ago, shedding its acquisitive ways and flipping its business model, Stewart Stockdale became the man in the middle. In the moment, executive vice president and chief marketing officer Stockdale became point man in Conseco's still unproven initiative to reinvent itself in the middle market, those 50 million underserved, underpenetrated households in the $20,000 to $75,000 range. For Stockdale, the Conseco experience is novel: building a brand from scratch - and in hurry.</description><edition>Life, health/financial services ed.</edition><identifier>ISSN: 1940-1345</identifier><language>eng</language><publisher>Erlanger: ALM Media Properties, LLC</publisher><subject>Customers ; Executives ; Financial services ; Marketing ; Marketing management ; Motion picture festivals</subject><ispartof>National Underwriter, 2001-11, Vol.105 (45), p.24</ispartof><rights>Copyright National Underwriter Company Nov 5, 2001</rights><woscitedreferencessubscribed>false</woscitedreferencessubscribed></display><links><openurl>$$Topenurl_article</openurl><openurlfulltext>$$Topenurlfull_article</openurlfulltext><thumbnail>$$Tsyndetics_thumb_exl</thumbnail><link.rule.ids>312,776,780,787</link.rule.ids></links><search><creatorcontrib>Slattery, Thomas J</creatorcontrib><title>Man in the middle</title><title>National Underwriter</title><description>When a shaky Conseco shifted paradigms 3 years ago, shedding its acquisitive ways and flipping its business model, Stewart Stockdale became the man in the middle. In the moment, executive vice president and chief marketing officer Stockdale became point man in Conseco's still unproven initiative to reinvent itself in the middle market, those 50 million underserved, underpenetrated households in the $20,000 to $75,000 range. For Stockdale, the Conseco experience is novel: building a brand from scratch - and in hurry.</description><subject>Customers</subject><subject>Executives</subject><subject>Financial services</subject><subject>Marketing</subject><subject>Marketing management</subject><subject>Motion picture festivals</subject><issn>1940-1345</issn><fulltext>true</fulltext><rsrctype>article</rsrctype><creationdate>2001</creationdate><recordtype>article</recordtype><sourceid>8G5</sourceid><sourceid>BENPR</sourceid><sourceid>GUQSH</sourceid><sourceid>M2O</sourceid><recordid>eNpjYeA0tDQx0DU0NjHlYOAqLs4yAAFjU04GQd_EPIXMPIWSjFSF3MyUlJxUHgbWtMSc4lReKM3NoOjmGuLsoVtQlF9YmlpcEl-UWpBfVFIcb2RkYWpoYGpkZkyMGgDnqCUQ</recordid><startdate>20011105</startdate><enddate>20011105</enddate><creator>Slattery, Thomas J</creator><general>ALM Media Properties, LLC</general><scope>0U~</scope><scope>1-H</scope><scope>3V.</scope><scope>7WY</scope><scope>7WZ</scope><scope>7XB</scope><scope>87Z</scope><scope>883</scope><scope>88C</scope><scope>8AO</scope><scope>8FI</scope><scope>8FJ</scope><scope>8FK</scope><scope>8FL</scope><scope>8G5</scope><scope>ABUWG</scope><scope>AFKRA</scope><scope>AZQEC</scope><scope>BENPR</scope><scope>BEZIV</scope><scope>CCPQU</scope><scope>DWQXO</scope><scope>FRNLG</scope><scope>FYUFA</scope><scope>F~G</scope><scope>GHDGH</scope><scope>GNUQQ</scope><scope>GUQSH</scope><scope>K60</scope><scope>K6~</scope><scope>L.-</scope><scope>L.0</scope><scope>M0C</scope><scope>M0F</scope><scope>M0T</scope><scope>M2O</scope><scope>MBDVC</scope><scope>PADUT</scope><scope>PQBIZ</scope><scope>PQBZA</scope><scope>PQEST</scope><scope>PQQKQ</scope><scope>PQUKI</scope><scope>PYYUZ</scope><scope>Q9U</scope><scope>S0X</scope></search><sort><creationdate>20011105</creationdate><title>Man in the middle</title><author>Slattery, Thomas J</author></sort><facets><frbrtype>5</frbrtype><frbrgroupid>cdi_FETCH-proquest_reports_2285105263</frbrgroupid><rsrctype>articles</rsrctype><prefilter>articles</prefilter><language>eng</language><creationdate>2001</creationdate><topic>Customers</topic><topic>Executives</topic><topic>Financial services</topic><topic>Marketing</topic><topic>Marketing management</topic><topic>Motion picture festivals</topic><toplevel>online_resources</toplevel><creatorcontrib>Slattery, Thomas J</creatorcontrib><collection>Global News & ABI/Inform Professional</collection><collection>Trade PRO</collection><collection>ProQuest Central (Corporate)</collection><collection>ABI/INFORM Collection</collection><collection>ABI/INFORM Global (PDF only)</collection><collection>ProQuest Central (purchase pre-March 2016)</collection><collection>ABI/INFORM Global (Alumni Edition)</collection><collection>ABI/INFORM Trade & Industry (Alumni Edition)</collection><collection>Healthcare Administration Database (Alumni)</collection><collection>ProQuest Pharma Collection</collection><collection>Hospital Premium Collection</collection><collection>Hospital Premium Collection (Alumni Edition)</collection><collection>ProQuest Central (Alumni) (purchase pre-March 2016)</collection><collection>ABI/INFORM Collection (Alumni Edition)</collection><collection>Research Library (Alumni Edition)</collection><collection>ProQuest Central (Alumni Edition)</collection><collection>ProQuest Central UK/Ireland</collection><collection>ProQuest Central Essentials</collection><collection>ProQuest Central</collection><collection>Business Premium Collection</collection><collection>ProQuest One Community College</collection><collection>ProQuest Central Korea</collection><collection>Business Premium Collection (Alumni)</collection><collection>Health Research Premium Collection</collection><collection>ABI/INFORM Global (Corporate)</collection><collection>Health Research Premium Collection (Alumni)</collection><collection>ProQuest Central Student</collection><collection>Research Library Prep</collection><collection>ProQuest Business Collection (Alumni Edition)</collection><collection>ProQuest Business Collection</collection><collection>ABI/INFORM Professional Advanced</collection><collection>ABI/INFORM Professional Standard</collection><collection>ABI/INFORM Global</collection><collection>ABI/INFORM Trade & Industry</collection><collection>Healthcare Administration Database</collection><collection>Research Library</collection><collection>Research Library (Corporate)</collection><collection>Research Library China</collection><collection>ProQuest One Business</collection><collection>ProQuest One Business (Alumni)</collection><collection>ProQuest One Academic Eastern Edition (DO NOT USE)</collection><collection>ProQuest One Academic</collection><collection>ProQuest One Academic UKI Edition</collection><collection>ABI/INFORM Collection China</collection><collection>ProQuest Central Basic</collection><collection>SIRS Editorial</collection><jtitle>National Underwriter</jtitle></facets><delivery><delcategory>Remote Search Resource</delcategory><fulltext>fulltext</fulltext></delivery><addata><au>Slattery, Thomas J</au><format>journal</format><genre>article</genre><ristype>JOUR</ristype><atitle>Man in the middle</atitle><jtitle>National Underwriter</jtitle><date>2001-11-05</date><risdate>2001</risdate><volume>105</volume><issue>45</issue><spage>24</spage><pages>24-</pages><issn>1940-1345</issn><abstract>When a shaky Conseco shifted paradigms 3 years ago, shedding its acquisitive ways and flipping its business model, Stewart Stockdale became the man in the middle. In the moment, executive vice president and chief marketing officer Stockdale became point man in Conseco's still unproven initiative to reinvent itself in the middle market, those 50 million underserved, underpenetrated households in the $20,000 to $75,000 range. For Stockdale, the Conseco experience is novel: building a brand from scratch - and in hurry.</abstract><cop>Erlanger</cop><pub>ALM Media Properties, LLC</pub><edition>Life, health/financial services ed.</edition></addata></record> |
| fulltext | fulltext |
| identifier | ISSN: 1940-1345 |
| ispartof | National Underwriter, 2001-11, Vol.105 (45), p.24 |
| issn | 1940-1345 |
| language | eng |
| recordid | cdi_proquest_reports_228510526 |
| source | Business Source Complete |
| subjects | Customers Executives Financial services Marketing Marketing management Motion picture festivals |
| title | Man in the middle |
| url | https://sfx.bib-bvb.de/sfx_tum?ctx_ver=Z39.88-2004&ctx_enc=info:ofi/enc:UTF-8&ctx_tim=2025-02-01T20%3A27%3A16IST&url_ver=Z39.88-2004&url_ctx_fmt=infofi/fmt:kev:mtx:ctx&rfr_id=info:sid/primo.exlibrisgroup.com:primo3-Article-proquest&rft_val_fmt=info:ofi/fmt:kev:mtx:journal&rft.genre=article&rft.atitle=Man%20in%20the%20middle&rft.jtitle=National%20Underwriter&rft.au=Slattery,%20Thomas%20J&rft.date=2001-11-05&rft.volume=105&rft.issue=45&rft.spage=24&rft.pages=24-&rft.issn=1940-1345&rft_id=info:doi/&rft_dat=%3Cproquest%3E88501880%3C/proquest%3E%3Curl%3E%3C/url%3E&disable_directlink=true&sfx.directlink=off&sfx.report_link=0&rft_id=info:oai/&rft_pqid=228510526&rft_id=info:pmid/&rfr_iscdi=true |