DESIGNS FROM EXPERIENCE
Getting consumers to engage with marketing message increases the likelihood that they will engage with the brand. In pharmaceutical marketing, credibility and relevance are crucial elements in driving engagement with the marketing message. If your ultimate goal is to communicate with consumers, the...
Gespeichert in:
| Veröffentlicht in: | Medical Marketing and Media 2007-08, Vol.42 (8), p.82 |
|---|---|
| Hauptverfasser: | , |
| Format: | Artikel |
| Sprache: | eng |
| Schlagworte: | |
| Online-Zugang: | Volltext |
| Tags: |
Tag hinzufügen
Keine Tags, Fügen Sie den ersten Tag hinzu!
|
| container_end_page | |
|---|---|
| container_issue | 8 |
| container_start_page | 82 |
| container_title | Medical Marketing and Media |
| container_volume | 42 |
| creator | Keller, Laura McConaghy, Mark |
| description | Getting consumers to engage with marketing message increases the likelihood that they will engage with the brand. In pharmaceutical marketing, credibility and relevance are crucial elements in driving engagement with the marketing message. If your ultimate goal is to communicate with consumers, the four fundamental steps you should take include: 1. Research your customers and identify their needs. 2. Document your marketing objectives, your strategy, and the underlying rationale for selecting the tactics that support your strategy. 3. Implement business rules to support the user experience you have designed. 4. Develop a process for measuring program success. To achieve the best customer experience pharmaceutical marketers should: 1. Research, research, research. 2. Document and re-document. 3. Implement business rules to convey a relevant user experience. 4. Maintain and optimize against your marketing dashboard. |
| format | Article |
| fullrecord | <record><control><sourceid>proquest</sourceid><recordid>TN_cdi_proquest_reports_228468608</recordid><sourceformat>XML</sourceformat><sourcesystem>PC</sourcesystem><sourcerecordid>1533437931</sourcerecordid><originalsourceid>FETCH-proquest_reports_2284686083</originalsourceid><addsrcrecordid>eNpjYeA0MDAy1TU3NjXhYOAqLs4yAPHNTDkZxF1cgz3d_YIV3IL8fRVcIwJcgzxd_ZxdeRhY0xJzilN5oTQ3g6Kba4izh25BUX5haWpxSXxRakF-UUlxvJGRhYmZhZmBhTExagBIUCWf</addsrcrecordid><sourcetype>Aggregation Database</sourcetype><iscdi>true</iscdi><recordtype>article</recordtype><pqid>228468608</pqid></control><display><type>article</type><title>DESIGNS FROM EXPERIENCE</title><source>Elektronische Zeitschriftenbibliothek - Frei zugängliche E-Journals</source><source>Business Source Complete</source><creator>Keller, Laura ; McConaghy, Mark</creator><creatorcontrib>Keller, Laura ; McConaghy, Mark</creatorcontrib><description>Getting consumers to engage with marketing message increases the likelihood that they will engage with the brand. In pharmaceutical marketing, credibility and relevance are crucial elements in driving engagement with the marketing message. If your ultimate goal is to communicate with consumers, the four fundamental steps you should take include: 1. Research your customers and identify their needs. 2. Document your marketing objectives, your strategy, and the underlying rationale for selecting the tactics that support your strategy. 3. Implement business rules to support the user experience you have designed. 4. Develop a process for measuring program success. To achieve the best customer experience pharmaceutical marketers should: 1. Research, research, research. 2. Document and re-document. 3. Implement business rules to convey a relevant user experience. 4. Maintain and optimize against your marketing dashboard.</description><identifier>ISSN: 0025-7354</identifier><identifier>CODEN: MMKMBX</identifier><language>eng</language><publisher>New York: Haymarket Media, Inc</publisher><subject>Consumers ; Customer relationship management ; Customers ; Design ; Guidelines ; Marketing ; Medical practices ; Online advertising ; Pharmaceutical industry ; Pharmaceuticals ; Teams ; User experience ; User generated content ; Websites</subject><ispartof>Medical Marketing and Media, 2007-08, Vol.42 (8), p.82</ispartof><rights>Copyright Haymarket Media, Inc. Aug 2007</rights><woscitedreferencessubscribed>false</woscitedreferencessubscribed></display><links><openurl>$$Topenurl_article</openurl><openurlfulltext>$$Topenurlfull_article</openurlfulltext><thumbnail>$$Tsyndetics_thumb_exl</thumbnail><link.rule.ids>312,780,784,791</link.rule.ids></links><search><creatorcontrib>Keller, Laura</creatorcontrib><creatorcontrib>McConaghy, Mark</creatorcontrib><title>DESIGNS FROM EXPERIENCE</title><title>Medical Marketing and Media</title><description>Getting consumers to engage with marketing message increases the likelihood that they will engage with the brand. In pharmaceutical marketing, credibility and relevance are crucial elements in driving engagement with the marketing message. If your ultimate goal is to communicate with consumers, the four fundamental steps you should take include: 1. Research your customers and identify their needs. 2. Document your marketing objectives, your strategy, and the underlying rationale for selecting the tactics that support your strategy. 3. Implement business rules to support the user experience you have designed. 4. Develop a process for measuring program success. To achieve the best customer experience pharmaceutical marketers should: 1. Research, research, research. 2. Document and re-document. 3. Implement business rules to convey a relevant user experience. 4. Maintain and optimize against your marketing dashboard.</description><subject>Consumers</subject><subject>Customer relationship management</subject><subject>Customers</subject><subject>Design</subject><subject>Guidelines</subject><subject>Marketing</subject><subject>Medical practices</subject><subject>Online advertising</subject><subject>Pharmaceutical industry</subject><subject>Pharmaceuticals</subject><subject>Teams</subject><subject>User experience</subject><subject>User generated content</subject><subject>Websites</subject><issn>0025-7354</issn><fulltext>true</fulltext><rsrctype>article</rsrctype><creationdate>2007</creationdate><recordtype>article</recordtype><sourceid>8G5</sourceid><sourceid>ABUWG</sourceid><sourceid>AFKRA</sourceid><sourceid>AZQEC</sourceid><sourceid>BENPR</sourceid><sourceid>CCPQU</sourceid><sourceid>DWQXO</sourceid><sourceid>GNUQQ</sourceid><sourceid>GUQSH</sourceid><sourceid>M2O</sourceid><recordid>eNpjYeA0MDAy1TU3NjXhYOAqLs4yAPHNTDkZxF1cgz3d_YIV3IL8fRVcIwJcgzxd_ZxdeRhY0xJzilN5oTQ3g6Kba4izh25BUX5haWpxSXxRakF-UUlxvJGRhYmZhZmBhTExagBIUCWf</recordid><startdate>20070801</startdate><enddate>20070801</enddate><creator>Keller, Laura</creator><creator>McConaghy, Mark</creator><general>Haymarket Media, Inc</general><scope>0U~</scope><scope>1-H</scope><scope>3V.</scope><scope>4S-</scope><scope>4T-</scope><scope>7RV</scope><scope>7WY</scope><scope>7WZ</scope><scope>7X7</scope><scope>7XB</scope><scope>87Z</scope><scope>883</scope><scope>88C</scope><scope>88E</scope><scope>8FI</scope><scope>8FJ</scope><scope>8FK</scope><scope>8FL</scope><scope>8G5</scope><scope>ABUWG</scope><scope>AFKRA</scope><scope>AZQEC</scope><scope>BENPR</scope><scope>BEZIV</scope><scope>CCPQU</scope><scope>DWQXO</scope><scope>FRNLG</scope><scope>FYUFA</scope><scope>F~G</scope><scope>GHDGH</scope><scope>GNUQQ</scope><scope>GUQSH</scope><scope>K60</scope><scope>K6~</scope><scope>K9.</scope><scope>L.-</scope><scope>L.0</scope><scope>M0C</scope><scope>M0F</scope><scope>M0S</scope><scope>M0T</scope><scope>M1P</scope><scope>M2O</scope><scope>MBDVC</scope><scope>NAPCQ</scope><scope>PADUT</scope><scope>PQBIZ</scope><scope>PQBZA</scope><scope>PQEST</scope><scope>PQQKQ</scope><scope>PQUKI</scope><scope>PYYUZ</scope><scope>Q9U</scope><scope>S0X</scope></search><sort><creationdate>20070801</creationdate><title>DESIGNS FROM EXPERIENCE</title><author>Keller, Laura ; McConaghy, Mark</author></sort><facets><frbrtype>5</frbrtype><frbrgroupid>cdi_FETCH-proquest_reports_2284686083</frbrgroupid><rsrctype>articles</rsrctype><prefilter>articles</prefilter><language>eng</language><creationdate>2007</creationdate><topic>Consumers</topic><topic>Customer relationship management</topic><topic>Customers</topic><topic>Design</topic><topic>Guidelines</topic><topic>Marketing</topic><topic>Medical practices</topic><topic>Online advertising</topic><topic>Pharmaceutical industry</topic><topic>Pharmaceuticals</topic><topic>Teams</topic><topic>User experience</topic><topic>User generated content</topic><topic>Websites</topic><toplevel>online_resources</toplevel><creatorcontrib>Keller, Laura</creatorcontrib><creatorcontrib>McConaghy, Mark</creatorcontrib><collection>Global News & ABI/Inform Professional</collection><collection>Trade PRO</collection><collection>ProQuest Central (Corporate)</collection><collection>BPIR.com Limited</collection><collection>Docstoc</collection><collection>Nursing & Allied Health Database</collection><collection>ABI/INFORM Collection</collection><collection>ABI/INFORM Global (PDF only)</collection><collection>Health & Medical Collection</collection><collection>ProQuest Central (purchase pre-March 2016)</collection><collection>ABI/INFORM Global (Alumni Edition)</collection><collection>ABI/INFORM Trade & Industry (Alumni Edition)</collection><collection>Healthcare Administration Database (Alumni)</collection><collection>Medical Database (Alumni Edition)</collection><collection>Hospital Premium Collection</collection><collection>Hospital Premium Collection (Alumni Edition)</collection><collection>ProQuest Central (Alumni) (purchase pre-March 2016)</collection><collection>ABI/INFORM Collection (Alumni Edition)</collection><collection>Research Library (Alumni Edition)</collection><collection>ProQuest Central (Alumni Edition)</collection><collection>ProQuest Central UK/Ireland</collection><collection>ProQuest Central Essentials</collection><collection>ProQuest Central</collection><collection>Business Premium Collection</collection><collection>ProQuest One Community College</collection><collection>ProQuest Central Korea</collection><collection>Business Premium Collection (Alumni)</collection><collection>Health Research Premium Collection</collection><collection>ABI/INFORM Global (Corporate)</collection><collection>Health Research Premium Collection (Alumni)</collection><collection>ProQuest Central Student</collection><collection>Research Library Prep</collection><collection>ProQuest Business Collection (Alumni Edition)</collection><collection>ProQuest Business Collection</collection><collection>ProQuest Health & Medical Complete (Alumni)</collection><collection>ABI/INFORM Professional Advanced</collection><collection>ABI/INFORM Professional Standard</collection><collection>ABI/INFORM Global</collection><collection>ABI/INFORM Trade & Industry</collection><collection>Health & Medical Collection (Alumni Edition)</collection><collection>Healthcare Administration Database</collection><collection>Medical Database</collection><collection>Research Library</collection><collection>Research Library (Corporate)</collection><collection>Nursing & Allied Health Premium</collection><collection>Research Library China</collection><collection>ProQuest One Business</collection><collection>ProQuest One Business (Alumni)</collection><collection>ProQuest One Academic Eastern Edition (DO NOT USE)</collection><collection>ProQuest One Academic</collection><collection>ProQuest One Academic UKI Edition</collection><collection>ABI/INFORM Collection China</collection><collection>ProQuest Central Basic</collection><collection>SIRS Editorial</collection><jtitle>Medical Marketing and Media</jtitle></facets><delivery><delcategory>Remote Search Resource</delcategory><fulltext>fulltext</fulltext></delivery><addata><au>Keller, Laura</au><au>McConaghy, Mark</au><format>journal</format><genre>article</genre><ristype>JOUR</ristype><atitle>DESIGNS FROM EXPERIENCE</atitle><jtitle>Medical Marketing and Media</jtitle><date>2007-08-01</date><risdate>2007</risdate><volume>42</volume><issue>8</issue><spage>82</spage><pages>82-</pages><issn>0025-7354</issn><coden>MMKMBX</coden><abstract>Getting consumers to engage with marketing message increases the likelihood that they will engage with the brand. In pharmaceutical marketing, credibility and relevance are crucial elements in driving engagement with the marketing message. If your ultimate goal is to communicate with consumers, the four fundamental steps you should take include: 1. Research your customers and identify their needs. 2. Document your marketing objectives, your strategy, and the underlying rationale for selecting the tactics that support your strategy. 3. Implement business rules to support the user experience you have designed. 4. Develop a process for measuring program success. To achieve the best customer experience pharmaceutical marketers should: 1. Research, research, research. 2. Document and re-document. 3. Implement business rules to convey a relevant user experience. 4. Maintain and optimize against your marketing dashboard.</abstract><cop>New York</cop><pub>Haymarket Media, Inc</pub></addata></record> |
| fulltext | fulltext |
| identifier | ISSN: 0025-7354 |
| ispartof | Medical Marketing and Media, 2007-08, Vol.42 (8), p.82 |
| issn | 0025-7354 |
| language | eng |
| recordid | cdi_proquest_reports_228468608 |
| source | Elektronische Zeitschriftenbibliothek - Frei zugängliche E-Journals; Business Source Complete |
| subjects | Consumers Customer relationship management Customers Design Guidelines Marketing Medical practices Online advertising Pharmaceutical industry Pharmaceuticals Teams User experience User generated content Websites |
| title | DESIGNS FROM EXPERIENCE |
| url | https://sfx.bib-bvb.de/sfx_tum?ctx_ver=Z39.88-2004&ctx_enc=info:ofi/enc:UTF-8&ctx_tim=2024-12-21T01%3A28%3A06IST&url_ver=Z39.88-2004&url_ctx_fmt=infofi/fmt:kev:mtx:ctx&rfr_id=info:sid/primo.exlibrisgroup.com:primo3-Article-proquest&rft_val_fmt=info:ofi/fmt:kev:mtx:journal&rft.genre=article&rft.atitle=DESIGNS%20FROM%20EXPERIENCE&rft.jtitle=Medical%20Marketing%20and%20Media&rft.au=Keller,%20Laura&rft.date=2007-08-01&rft.volume=42&rft.issue=8&rft.spage=82&rft.pages=82-&rft.issn=0025-7354&rft.coden=MMKMBX&rft_id=info:doi/&rft_dat=%3Cproquest%3E1533437931%3C/proquest%3E%3Curl%3E%3C/url%3E&disable_directlink=true&sfx.directlink=off&sfx.report_link=0&rft_id=info:oai/&rft_pqid=228468608&rft_id=info:pmid/&rfr_iscdi=true |