Can Internet Service Providers and Other Secondary Parties Be Held Liable for Deceptive Online Advertising?

Since many techniques of Internet promotion are similar to traditional marketing communication techniques, federal lawmakers and regulators subject Internet communication to the same statutes and regulations that govern unfair and deceptive practices in traditional communication. The questions of wh...

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Veröffentlicht in:The Business Lawyer 2002-11, Vol.58 (1), p.479-517
Hauptverfasser: Keaty, Anne, Johns, Roger J., Henke, Lucy L.
Format: Artikel
Sprache:eng
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