SPECIAL REPORT - PROMOTIONS & INCENTIVES: Not just a token gesture

The Tesco Clubcard is one of the most successful retail relationship marketing programs in the UK. Every quarter, the company sends out L50 million worth of vouchers to its Clubcard holders. Redemption rates regularly exceed 90% and create massive sales peaks. Elsewhere, gift vouchers have steadily...

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Veröffentlicht in:	Marketing Week 2004-11, p.45
Format:	Artikel
Sprache:	eng
Schlagworte:	Brand loyalty Compensation Consumers Customer services Employees Household utilities Loyalty programs Marketing Motivation Price cuts Retail stores Sales promotions Supermarkets Vouchers
Online-Zugang:	Volltext
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