Best bang for the buck...what client surveys are, why law firms should do them

Best bang for the buck...what client surveys are, why law firms should do them

For example, the client might say, "Your billing system is too cumbersome for us." Usually, a firm is not in a position to junk and redesign its entire billing system. If the client satisfaction research reveals this particular problem, the firm should first acknowledge that it is an intra...

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Veröffentlicht in:Of Counsel 2003-02, Vol.22 (2), p.5
1. Verfasser: Greene, Mark T
Format: Artikel
Sprache:eng
Schlagworte:
Attorneys
Clients
Customer satisfaction
Feedback
Law firms
Market shares
Marketing
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description For example, the client might say, "Your billing system is too cumbersome for us." Usually, a firm is not in a position to junk and redesign its entire billing system. If the client satisfaction research reveals this particular problem, the firm should first acknowledge that it is an intractable problemclients also appreciate candor-but then commit to provide as much support as possible. Make your support personnel available 24/7 to walk the client through every wrinkle in its bill.
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source Business Source Complete
subjects Attorneys
Clients
Customer satisfaction
Feedback
Law firms
Market shares
Marketing
title Best bang for the buck...what client surveys are, why law firms should do them
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