THE END OF ADVERTISING APARTHEID

In a roundtable discussion, several executives shared their views on how the recession has brought about the end of an era of inequality and prejudice and that DM's image as the dirty end of advertising is fast getting cleaned up. According to Annette King, the chief executive of OgilvyOne Lond...

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Veröffentlicht in:	Campaign 2009-10, p.4
1. Verfasser:	Billings, Claire
Format:	Artikel
Sprache:	eng
Schlagworte:	Accountability Advertising Advertising agencies Apartheid Budgets Collaboration Creativity Direct marketing Industrywide conditions Recessions
Online-Zugang:	Volltext
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