How agencies are coping with global client cuts

An uncomfortable reality of a recession is that ad and marketing budgets are among the first to be cut. In the UK, the most recent Bellwether Report revealed record cuts in adspend. In the US, the likes of Nike, FedEx, Procter amp; Gamble and General Motors have slashed their marketing budgets. Else...

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Veröffentlicht in:	Campaign 2009-03, p.17
1. Verfasser:	Billings, Claire
Format:	Artikel
Sprache:	eng
Schlagworte:	Advertising agencies Advertising expenditures Budgets Chief operating officers Consumer behavior Consumers International Marketing Recessions
Online-Zugang:	Volltext
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