How should adland react to the BMA?

Four executives shared their views on how adland should react to the all-out ban on alcohol sponsorship of outdoor events called by the British Medical Association (BMA). Dr Vivienne Nathanson, head of British Medical Association science and ethics, said watersheds and regulations don't work. Y...

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Veröffentlicht in:	Campaign 2009-09, p.11
1. Verfasser:	Bussey, Noel
Format:	Artikel
Sprache:	eng
Schlagworte:	Advertising Alcohol Alcoholic beverages Bans Collaboration Corporate sponsorship Liquor industry Social responsibility Taxation
Online-Zugang:	Volltext
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