Capital remains in upbeat mood despite Rajar dip

Capital remains in upbeat mood despite Rajar dip

Last week's Rajar radio audience figures were the most eagerly anticipated for years. At last, there was some excitement for advertisers. The reason was obviously Johnny Vaughan's April arrival in the Capital Radio breakfast show hotseat. Despite Vaughan's recent rating problems with...

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Veröffentlicht in:Campaign 2004-08, p.16
1. Verfasser: Darby, Ian
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Audiences
Disc jockeys
Heart
Market shares
Media ratings
Middle age
Radio stations
Statistical data
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description Last week's Rajar radio audience figures were the most eagerly anticipated for years. At last, there was some excitement for advertisers. The reason was obviously Johnny Vaughan's April arrival in the Capital Radio breakfast show hotseat. Despite Vaughan's recent rating problems with his BBC TV shows, he has won pretty positive reviews for his antics on Capital. The audience figures saw Vaughan losing 13% of Capital's breakfast show listeners, bringing him a total of 1.19 million. Its bitter rival, Heart 106.2, added 138,000 listeners to its audience for the Jono and Harriet breakfast show as it closed the gap in total market share to just 0.1% behind Capital.
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subjects Audiences
Disc jockeys
Heart
Market shares
Media ratings
Middle age
Radio stations
Statistical data
title Capital remains in upbeat mood despite Rajar dip
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