A cry for help
At Calgary's Cardinal Coach Lines, which operates school buses, the company beefed up its annual 'IV, radio and newspaper ad campaign for drivers. "We knew it was going to be challenging," says Ken Martin, the bus company's recruitment administrator, "so we tried to exp...
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| Veröffentlicht in: | Marketing 2006-11, Vol.111 (36), p.8 |
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| creator | Ramage, Norma |
| description | At Calgary's Cardinal Coach Lines, which operates school buses, the company beefed up its annual 'IV, radio and newspaper ad campaign for drivers. "We knew it was going to be challenging," says Ken Martin, the bus company's recruitment administrator, "so we tried to explain the job a little better in our ads, emphasizing things like letting mum or dad bring along two preschoolers with them on the bus." Despite that, it wasn't until local media covered its plight that... |
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| fulltext | fulltext |
| identifier | ISSN: 1196-4650 |
| ispartof | Marketing, 2006-11, Vol.111 (36), p.8 |
| issn | 1196-4650 |
| language | eng |
| recordid | cdi_proquest_reports_227172124 |
| source | EBSCOhost Business Source Complete |
| subjects | Bonuses Classified advertising Employees Employers Recruitment Retailing industry Shortages |
| title | A cry for help |
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