Cable news nets go small

Through a combination of digital technology and viewer demand, 24-hour cable news channels are becoming viable in even smaller markets. At the same time, cable news networks, once notoriously in the red, are edging into the black, thanks in part to a rise in national ad sales. National advertising a...

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Veröffentlicht in:	Broadcasting & Cable 1999-09, Vol.129 (40), p.42-42
1. Verfasser:	McAdams, Deborah D
Format:	Magazinearticle
Sprache:	eng
Schlagworte:	Advertising revenue Cable television Cable television advertising Cable television broadcasting industry Cable television/data services Cable TV Market strategy Marketing industry Secondary schools Statistics Success Television news
Online-Zugang:	Volltext
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Beschreibung
Zusammenfassung:	Through a combination of digital technology and viewer demand, 24-hour cable news channels are becoming viable in even smaller markets. At the same time, cable news networks, once notoriously in the red, are edging into the black, thanks in part to a rise in national ad sales. National advertising at New England cable News is solidly into 7 figures and rising, according to Phil Balboni, NECN general manager. Ntioanl ad sales through the 3rd quarters of 1999 are already 46% more than total ad sales for 1998.
ISSN:	1068-6827