Delivering the vision

Delivering the vision

Corporate visions come in many shapes and sizes. Some, like McDonald's vision of selling millions of hamburgers in the Soviet Union, take their companies to the farthest reaches of the world. Other visions are closer to home, created by executives who want to revitalize their organizations and...

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Veröffentlicht in:The Business quarterly 1990-06, Vol.55 (1), p.49
Hauptverfasser: Killing, J. Peter, Fry, Joseph N
Format: Artikel
Sprache:eng
Schlagworte:
Business planning
Business plans
Corporations
Executives
Management
Organizational change
Planning
Strategic planning (Business)
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description Corporate visions come in many shapes and sizes. Some, like McDonald's vision of selling millions of hamburgers in the Soviet Union, take their companies to the farthest reaches of the world. Other visions are closer to home, created by executives who want to revitalize their organizations and make them more profitable, more responsive to customers and more exciting places to work.
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subjects Business planning
Business plans
Corporations
Executives
Management
Organizational change
Planning
Strategic planning (Business)
title Delivering the vision
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