Three keys to building a brand

In recent years, words like 'branding' have been thrown around like baseballs. Some in the industry would have people believe that creating a brand is as easy as jumping up and down while yelling out some catchy slogans. But developing an image for a utility does not happen in a single bra...

Ausführliche Beschreibung

Bibliographische Detailangaben

Veröffentlicht in:	American Gas 2001-07, Vol.83 (6), p.31
1. Verfasser:	Greene, Jeff
Format:	Artikel
Sprache:	eng
Schlagworte:	Advertising campaigns Brand names Corporate image Guidelines Natural gas industry
Online-Zugang:	Volltext
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