Three keys to building a brand

Three keys to building a brand

In recent years, words like 'branding' have been thrown around like baseballs. Some in the industry would have people believe that creating a brand is as easy as jumping up and down while yelling out some catchy slogans. But developing an image for a utility does not happen in a single bra...

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Veröffentlicht in:American Gas 2001-07, Vol.83 (6), p.31
1. Verfasser: Greene, Jeff
Format: Artikel
Sprache:eng
Schlagworte:
Advertising campaigns
Brand names
Corporate image
Guidelines
Natural gas industry
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creator Greene, Jeff
description In recent years, words like 'branding' have been thrown around like baseballs. Some in the industry would have people believe that creating a brand is as easy as jumping up and down while yelling out some catchy slogans. But developing an image for a utility does not happen in a single brainstorming session. Three questions that utilities need to ask themselves are presented.
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issn 1043-0652
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source Business Source Complete
subjects Advertising campaigns
Brand names
Corporate image
Guidelines
Natural gas industry
title Three keys to building a brand
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