'The Sopranos' Effect

To be successful in this new marketplace, businesses must change how they portray the American family and how they market to it. Consumers are savvy, and they are tired of the sweet, sanitized version of life they see in marketing, advertising and television. Their daily lives are more like the Sopr...

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Bibliographische Detailangaben

Veröffentlicht in:	Chain Store Age 2001-08, Vol.77 (8), p.34
1. Verfasser:	Osborn, Suzanne Barry
Format:	Magazinearticle
Sprache:	eng
Schlagworte:	Baby boom generation Baby boomers Consumers Families & family life Influence Marketing Social aspects Television advertising Television broadcasting Television broadcasting industry Television programs Trends
Online-Zugang:	Volltext
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