Values and value

After September 11, assumptions about consumer behavior and attitudes must be reviewed and altered. Consumers are seeking to fulfill two basic needs - the need to feel safe and secure in their environment and the need to connect with family and friends. It will be these two needs that drive the mark...

Ausführliche Beschreibung

Bibliographische Detailangaben

Veröffentlicht in:	Chain Store Age 2002-02, Vol.78 (2), p.32
1. Verfasser:	Osborn, Suzanne Barry
Format:	Artikel
Sprache:	eng
Schlagworte:	Consumer attitudes Consumer behavior Consumers Social life & customs Terrorism Trends
Online-Zugang:	Volltext
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