Values and value
After September 11, assumptions about consumer behavior and attitudes must be reviewed and altered. Consumers are seeking to fulfill two basic needs - the need to feel safe and secure in their environment and the need to connect with family and friends. It will be these two needs that drive the mark...
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Veröffentlicht in: | Chain Store Age 2002-02, Vol.78 (2), p.32 |
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description | After September 11, assumptions about consumer behavior and attitudes must be reviewed and altered. Consumers are seeking to fulfill two basic needs - the need to feel safe and secure in their environment and the need to connect with family and friends. It will be these two needs that drive the marketplace for the foreseeable future. |
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identifier | ISSN: 1087-0601 |
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issn | 1087-0601 2329-1494 |
language | eng |
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source | EBSCOhost Business Source Complete |
subjects | Consumer attitudes Consumer behavior Consumers Social life & customs Terrorism Trends |
title | Values and value |
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