Values and value

Values and value

After September 11, assumptions about consumer behavior and attitudes must be reviewed and altered. Consumers are seeking to fulfill two basic needs - the need to feel safe and secure in their environment and the need to connect with family and friends. It will be these two needs that drive the mark...

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Veröffentlicht in:Chain Store Age 2002-02, Vol.78 (2), p.32
1. Verfasser: Osborn, Suzanne Barry
Format: Artikel
Sprache:eng
Schlagworte:
Consumer attitudes
Consumer behavior
Consumers
Social life & customs
Terrorism
Trends
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Beschreibung
Zusammenfassung:After September 11, assumptions about consumer behavior and attitudes must be reviewed and altered. Consumers are seeking to fulfill two basic needs - the need to feel safe and secure in their environment and the need to connect with family and friends. It will be these two needs that drive the marketplace for the foreseeable future.
ISSN:1087-0601
2329-1494