3 Ways to Empower and Engage with Today's Informed + Connected Beauty Consumer

3 Ways to Empower and Engage with Today's Informed + Connected Beauty Consumer

Wolfe offers three ways to empower and engage with today's informed + connected beauty consumer. These include, empower and inform, so it's not enough to simply label products as natural, consider how can invest in products that are both convenient and sustainable and investing in advanced...

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Veröffentlicht in:Global Cosmetic Industry 2019-04, Vol.187 (4), p.20
1. Verfasser: Wolfe, Karen
Format: Magazinearticle
Sprache:eng
Schlagworte:
Artificial intelligence
Backup software
Beauty
Brand names
Consultation
Consumer behavior
Cosmetics
Empowerment
Formulations
Methods
Personal appearance
Retail trade
Retirement benefits
Self care (Health)
Technology
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Zusammenfassung:Wolfe offers three ways to empower and engage with today's informed + connected beauty consumer. These include, empower and inform, so it's not enough to simply label products as natural, consider how can invest in products that are both convenient and sustainable and investing in advanced hardware and software technology is one way to enhance her experience, from on-demand beauty consultation apps to personalized product formulations to at-home light treatment devices.
ISSN:1523-9470