Seizing the Broadband Opportunities

Seizing the Broadband Opportunities

Broadband capability is generating a new level of excitement among programmers, operators and vendors because of the pace of competition in this space. The Internet is allowing us to distribute early-stage broadband products to customers, and we are learning a tremendous amount about what consumers...

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Veröffentlicht in:Multichannel news 2001-10, Vol.22 (44), p.53
Hauptverfasser: BRATCHES, SEAN, ROONEY, JOE
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Sprache:eng
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Cable television
Cable television broadcasting industry
Conferences, meetings and seminars
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creator BRATCHES, SEAN
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description Broadband capability is generating a new level of excitement among programmers, operators and vendors because of the pace of competition in this space. The Internet is allowing us to distribute early-stage broadband products to customers, and we are learning a tremendous amount about what consumers want to watch - and would be willing to pay for. Marketers are also learning how to effectively promote broadband products in a very cluttered environment.
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source Business Source Complete (EB_SDU_P3)
subjects Cable television
Cable television broadcasting industry
Conferences, meetings and seminars
title Seizing the Broadband Opportunities
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