We Have Seen Bevs' Future, and It Is Us

Call it what you will - functional, nutraceutical, fortified, nutritionally enhanced, value-added - healthy-refreshment beverages (HRBs) are the wave of the future, non-carb or carbonated. Healthy refreshment can be a discrete $2 billion category within 5 years - and that figure may be conservative....

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Veröffentlicht in:	Brandweek 2000-05, Vol.41 (19), p.32
1. Verfasser:	Bello, John
Format:	Magazinearticle
Sprache:	eng
Schlagworte:	Advantages Beverage industry Beverages Consumer behavior Future Market potential Market segments Marketing Natural products Predictions Sports drinks
Online-Zugang:	Volltext
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