Know sample quantity for clearer results
One of the more interesting recent phenomena in the reporting of marketing research results is near-total disregard for showing base sizes. This article discusses the importance of knowing the base samples of a marketing research results. The basic features of a sample include the quality, which ref...
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| Veröffentlicht in: | Marketing News 2006-09, Vol.40 (15), p.23 |
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| creator | Hellebusch, Stephen J |
| description | One of the more interesting recent phenomena in the reporting of marketing research results is near-total disregard for showing base sizes. This article discusses the importance of knowing the base samples of a marketing research results. The basic features of a sample include the quality, which refers to the extent the sample is a microcosm of the population, and the quantity, which provides the sample size, the Confidence Level and the obtained percentage of a survey. Being aware of these three elements can be very helpful in evaluating research results. Of course, that is only true if you know the base size. |
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| identifier | ISSN: 0025-3790 |
| ispartof | Marketing News, 2006-09, Vol.40 (15), p.23 |
| issn | 0025-3790 |
| language | eng |
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| source | EBSCOhost Business Source Complete |
| subjects | Research methodology Sampling techniques |
| title | Know sample quantity for clearer results |
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