Consider Quality-Control Issues When Using CRT Interviewing System

A cathode ray tube (CRT) market research system is one in which the interviewer questions consumers by phone and enters the responses at a keyboardideo-screen terminal. All CRTelephone interviewing systems focus on speed, accuracy, and cost-effectiveness, but their software does not appear to deal w...

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Veröffentlicht in:	Marketing news 1982-11, Vol.16 (11), p.7
1. Verfasser:	Ramsburg, Thomas M
Format:	Artikel
Sprache:	eng
Schlagworte:	Computers CRTs Interviews Quality Quality control
Online-Zugang:	Volltext
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