Marketing to a segment of one

Prescribing events - such as a physician swapping one brand for another when titration might have kept the patient on the initial product, or prescribing a therapy as an add-on to an existing therapy when it should be the initiating monotherapy - can make or break a brand's success. Informing b...

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Veröffentlicht in:	Pharmaceutical Executive 2003-03, Vol.23 (3), p.110
1. Verfasser:	Barnes, Michael L
Format:	Artikel
Sprache:	eng
Schlagworte:	Behavior Beta blockers Diuretics Market segments Market strategy Marketing Patients Physicians Prescription drugs
Online-Zugang:	Volltext
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