Survey may not measure true awareness

Given that "normal" awareness measures are to be collected and that there is some agreement as to how to analyze the results, market researchers must think about the awareness type that is of greatest interest. The 3 basic types of awareness types - unaided, aided and total - are described...

Ausführliche Beschreibung

Bibliographische Detailangaben

Veröffentlicht in:	Marketing News 1999-09, Vol.33 (20), p.28
1. Verfasser:	Hellebusch, Stephen J
Format:	Artikel
Sprache:	eng
Schlagworte:	Advertising Brand names Cognition & reasoning Marketing Methods Psychologists Sensory perception
Online-Zugang:	Volltext
Tags:	Tag hinzufügen Keine Tags, Fügen Sie den ersten Tag hinzu!