How to survive a (PR) disaster

How to survive a (PR) disaster

The American Red Cross (ARC) stumbled badly over its reputation a little more than a month after Sep 11 when its leadership announced its intention to use the outpouring of donations to build up the Red Cross's general Disaster Relief Fund, not just for victims of the Sep 11 attacks. The ARC la...

Ausführliche Beschreibung

Gespeichert in:
Bibliographische Detailangaben
Veröffentlicht in:Marketing News 2005-12, Vol.39 (20), p.20
1. Verfasser: Keefe, Lisa M
Format: Artikel
Sprache:eng
Schlagworte:
Best practice
Disaster relief
Disasters
Marketing
Public relations
Red Cross organizations
Reputations
September 11 terrorist attacks-2001
Tsunamis
Online-Zugang:Volltext
Tags: Tag hinzufügen
Keine Tags, Fügen Sie den ersten Tag hinzu!
Beschreibung
Zusammenfassung:The American Red Cross (ARC) stumbled badly over its reputation a little more than a month after Sep 11 when its leadership announced its intention to use the outpouring of donations to build up the Red Cross's general Disaster Relief Fund, not just for victims of the Sep 11 attacks. The ARC launched a research and public relations campaign designed to find out where the disconnect with donors occurred and how to fix it. Results of an acid test showed that the ARC's good name had been restored.
ISSN:0025-3790